work

LexLive


LexLive is a multi-level entertainment center, featuring bowling, a sports bar, and an IMAX style movie theater, located in Lexington, KY. Six23 Media teamed up with Trifecta Marketing Services to deliver a 360 degree brand strategy for the venue.

LexLive had no more than a logo when its team first approached us. The venue needed a clear set of brand guidelines that could easily be translated to its extensive network of vendors, including web developers, interior designers, sign companies, and more.

highlights

During the preliminary stages of the branding process, Six23 Media worked with Trifecta Marketing Services to deliver:

  • A brand guide
  • A venue one sheet

We then used the brand guide to develop cohesive graphic design for:

  • A main menu
  • Corner Bar menu
  • Packaging for popcorn bags
  • Drink cup design
  • A graphic “look” for promotions