work

When we first heard about Coyote Entertainment Center, it was no more than a concept. We collaborated with the team at Trifecta Marketing Services to build the entertainment venue’s brand identity from the ground up. The venue, a subset of the Tachi Casino Resort in Lemore, CA, has grown into a movie, bowling, and dining destination for the local community and tourists alike.

Six23 developed a set of brand guidelines, incorporating the business’s mission and values.  The guidelines were then translated across platforms and vendors, ensuring a consistent look and voice for the business.

Our 360-degree brand strategy collaboration with Trifecta Marketing Services included:

• Logo
• Brand color/font/aesthetic selection
• Menu design
• Concession graphics
• Gift card design and packaging
• Game card design and packaging