work

THE BLVD!

The BLVD! is a locally owned and operated entertainment venue, based in Bakersfield, California. Six23 Media worked with The BLVD! to get its brand identity off the ground.

We began by creating a set of brand guidelines for the 45,000 square foot venue, establishing its primary colors, font, logo, and brand descriptors. We made branding decisions based on the general “feeling” the company wanted to translate to its customers.

highlights

We were able to convert the style guidelines into extensive graphic design work, including (but not limited to):

  • A logo
  • Brand icons
  • All package one sheets
  • Gift cards and game cards
    • Packaging for gift card holders
    • Packaging for gift card holders for Costco sales
  • Menus

In 2021, we handed the torch to The BLVD! internal marketing team, until then our work included:

  • Print ads
  • Digital ads
  • Website maintenance
  • Brand photography
  • Pull up banners
  • Graphic design for seasonal campaigns
    • Monitor signs
    • Internal print collateral, i.e. flyers, buttons, table tents
    • Digital graphics